For many, the interest in social innovation is motivated by the idea of transformation. The goal isn’t just about creating a novel solution to a social problem, its about transforming the social problem once and for all. This is not about creating ripples, this is about ‘sea change’. That’s what makes it so appealing to those who want to change the world.
The problem is that transforming social problems through a novel solution is incredibly difficult. A dominant strategy is one that tends to focus on diffusion. To transform a social problem is to ‘overwhelm it’ with the solution. The logic of this approach is compelling.