It is not difficult to find examples of businesses that are embracing the language of social innovation. It’s a no-brainer. Who wouldn’t want to be associated with novel solutions that have social benefits. It’s simply good business. In many ways it is an outworking of the “triple bottom-line” movement where a company not only recognizes its “social responsibilities” but then goes the extra mile. This is no longer about ameloriating the negative effects of doing business; it’s about using the firm’s resources to tackle a social problem. What could be better than companies with vast experiences of innovation and management using this energy to generate novel solutions to change the world?
Well, it depends. Continue reading